A selection of standout work from in-house roles and strategic projects run through my studio; Technically Creative.
I’ve supported startups to raise over eight figures in funding, designed products with over a million global users each year, and helped teams streamline workflows to cut design and development time and cost.
Headed up Design for the UK’s most comprehensive tender portal, serving 80,000+ weekly users, transforming a legacy interface into a premium dashboard while preserving SEO performance through improved UX, consistent URL structure, and clear on-page hierarchy.
Sole Product Designer for Libertum, shaping the full v1 experience of a multi-functional web3 platform for tokenised real-world assets. Built a scalable design system, designed an investor-grade dashboard, and supported engineering to streamline development, contributing to $2.4M+ in funding and strong early traction.
Founding Product Designer, leading a lean team to build a football prediction platform that gained nearly 10,000 users in under a year during the 2019/20 Premier League season.
Redesigned the website and implemented ad-specific landing pages for an established financial firm, increasing post-click conversions from 6% to 25% and generating a 20X return on ad spend.
Currently redesigning the onboarding flow and app UI to increase signup rate and strengthen investor confidence. A live project focused on building a smoother, more scalable user experience in the critical early stages of gaining traction.
A fintech platform providing real-time credit risk insights for lenders and investors. I delivered product design via Technically Creative, including the dashboard, design system, and website. We launched a 'polished MVP', which was later acquired by a competitor in the space.
Dad, founder, creator, designer, developer, a trusted advisor to funded startups and global teams, and a strategic problem solver of digital experiences.
Over the last 12 years, I've led hundreds of product, web, and brand design projects across SaaS, FinTech, and Web3, helping startups raise millions in funding and supporting established brands with global reach and complex product challenges.
I led the full redesign of Bidstats, the UK’s most trusted tender platform, used by over 1 million people every year.
Launched Knockout Football independantly from 0 to 10,000 users in 9 months in 2019/2020, and have recently rebuilt the application with plans to relaunch later this year.
Headed up Libertum’s design function through their latest raise, now recognised as a leading Web3 brand in real-world asset tokenisation.
Drove ABC Finance’s paid campaigns average conversion rate to 25% through a full rebrand and tailored landing page strategy.
This year, running Technically Creative (my design and development studio), I've supported brands such as Zego, Arc Regulatory, Jackson Lombard, Capture AI, Beams, and more across product, web, and brand design.
Most recently, I've partnered with Pro Trade Pay (a rapidly growing startup with ambitions to become the world’s largest trade discount, fuel, and credit platform within the next 3 years) to optimise their onboarding and drive a measurable increase in app signups.
When I’m away from the desk, you’ll usually find me on a padel court, in the gym, exploring new cities, or planning our next getaway. I’m into good food, great coffee, game nights, a drink with friends, and following Middlesbrough FC at the Riverside. I’ve always appreciated well-made clothes and simple, considered style. At home, life’s full with my girlfriend Sioned, our newborn daughter Sofia, and our dog Bez. We’re also chipping away at renovating our second home, one job at a time.
Over the last 12 years, I’ve led design and development projects for startups, scaleups, and global teams. Delivering human-centred products that drive real business outcomes and guiding cross-functional teams from concept to launch.
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