Design a credible and investor-ready MVP for Portend, a financial due diligence platform that provides real-time credit risk insights for lenders and investors. The product needed to deliver complex data clearly, establish trust with a financially literate audience, and be robust enough to support early commercial conversations and fundraising efforts.
Working through Technically Creative, I designed the product UX across the dashboard, internal tools, and marketing site. The interface was designed to surface key signals quickly without overwhelming users. I supported the engineering team with scalable design components and product logic that reduced handover friction and sped up development. Every design decision balanced credibility, clarity, and speed to market.
The MVP was well received by a select group of startups chosen for the testing and launch phase. Their strong engagement and positive feedback helped validate the product's value early. This traction attracted the interest of a client with an overlapping business model, leading to the platform’s acquisition shortly after launch.