Transform a dated, search-optimised legacy platform into a premium SaaS product that positions Bidstats as the definitive leader in the tender space.
I worked closely with the Co-Founders, CTO, and the development team from the start, shaping both product and brand. My role spanned UX, UI, design systems, and the marketing site.
We rebuilt key parts of the product around the existing URL structure, using insights from detailed site architecture and full page audits to inform layout, flows, and hierarchy.
Every screen was designed to increase utility for power users, reduce friction for new ones, and strengthen the value gap between free and premium tiers.
The updated branding and redesigned platform launched with no disruption to organic traffic or search performance for high-intent search terms.
The platform has provided a foundation for ongoing feature launches without disrupting the user experience. Feedback from investors and users points to clear navigation, trustworthy branding, and a product that lowers the barrier to previously inaccessible asset classes.
Qualitative feedback from frequent users pointed to faster access to relevant data and clearer tender search functionality.