Establish Libertum as a credible leader in real world asset tokenisation by designing a scalable product experience and brand that could attract investment, engage early adopters, and demonstrate the potential of Web3 RWA technology.
I worked closely with the Co-Founders, CTO, and the development team from the start, shaping both product and brand. My role spanned UX, UI, design systems, and the marketing site.
The dashboard was built as a modular environment covering complex functions such as the RWA tokenisation engine, position trading, and farming markets. Each area was designed for clarity and usability across multiple user types: authenticated investors, guest visitors, and admin operators.
To support community growth, I created a marketing site that communicated the value of RWA tokenisation and positioned Libertum as a trusted and forward-thinking player in the market.
The design work supported Libertum in raising over $2.4M in funding, validating the product vision and driving continued growth.
The platform has provided a foundation for ongoing feature launches without disrupting the user experience. Feedback from investors and users points to clear navigation, trustworthy branding, and a product that lowers the barrier to previously inaccessible asset classes.
Libertum is now recognised within the Web3 space as an emerging leader in real world asset tokenisation, with a growing ecosystem of users and partners.
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